As the global economy recovers and promotes the development of the world food and beverage economy, Xiweiya actively participates in the 2023 SIAL Xiya International Food (Shanghai) Expo.

This Xiya Exhibition has attracted exhibitors from 67 countries and regions. It is a highly international, professional, and innovative food feast, and also promotes the development of the global food and beverage industry! Assist China in building a high-quality food power and internationalize Chinese food and beverage brands!

On May 20th, the three-day Xiya Exhibition was successfully concluded, and Xiwei Ya welcomed its visitors together with exhibitors from around the world. We share the unique foods of different countries and regions together, and through these delicacies, we also deeply feel the cultural characteristics of each country and region. Food conveys culture, and we appreciate this feast for us to exchange and convey world culture together.

With the increasing health needs of consumers, new opportunities and developments have emerged. For example, the innovative baking and beverage industry has always been exploring consumer needs from an exploratory perspective. The beverage industry, which is now attracting attention, not only innovates in categories and flavors, but also requires continuous innovation in processing technology and raw materials. The food and beverage market with health functions is still a hot spot for consumers to purchase, accounting for 22%. From 2018 to 2022, functional and healthy beverages in China have grown by 16% -22%, with great potential for development.

Xiwei Ya will continuously innovate products in response to current market demand. At this exhibition, special products such as almond kernel powder, green happy jam, and dried cranberries will be launched, involving baking raw materials, baking accessories, coffee drinks, and other fields. We will always adhere to the mission of being a high-quality raw material supplier for the baking industry.

The food and beverage industry is facing a development situation of consumer upgrading, channel transformation, and marketing model innovation. How to seize the new opportunities of consumer segmentation and deeply explore the new needs of user segmentation? When facing these market issues, Xiweiya focuses on product quality itself, delving into vertical fields, and empowering the brand with production processes. Satisfying customers' application in different product innovation, adapting to market demand, we will innovate from raw materials, and Xiweiya will continue to work hard!